Email marketing is an incredible tool for your business. Everyone on your list has signed up to hear from you, so you can be pretty sure each time you send an email out you are going to get some clicks and conversions.

But you need to have people to email, and the more people you have on that list the better. These simple tips can help you build your list the right way.

Use existing data

If you’ve already collected some data from people who have said they want to hear from you, start there. You may already have a list of clients you work with or customers who have purchased from you recently.

Just make sure these people:

• have opted to hear from you
• heard from you in the last year or so (no really old data)
• are not from when you had a very different business model

Pop Ups

Having a perfectly timed pop-up appear on your website is a great way to grab people before they go. Give them an opportunity to sign-up for more if they like what they are reading. Mizmoz can help you create this in a jiffy. You have options here to wait your choice of seconds before the pop-up shows, or as your readers begin to scroll towards leaving.

Blog posts

Every time you publish a blog post be sure to include a signup form at the bottom. If people enjoy your content this gives them an easy way to sign up for more. Mizmoz can help you create these forms easily for most blogs including Wordpress and SquareSpace.

Sign up forms on Facebook

A signup form on your Facebook business page can make it easier for people who find your business via Facebook to connect with you. Depending on the type of business you have, you may be surprised to learn you have people follow you on Facebook who’ve never even been to your website.

Forward to a friend

A forward to a friend call to action can be really helpful in spreading the word. Let your readers know at the end of each email that if they liked it, they are free to forward it to a friend who might also find it useful. Word of mouth is still one of the best ways to find new clients and customers.

Social Media

Be sure to let your social media followers know that they can sign up to your list to keep up to date with news and offers. Remember the people who follow you on social media are not seeing all your posts, and may not even know very much about what you offer. Signing up to your list is the best way for them to never miss a thing.

Free exclusive content

Create some quality content for subscribers only. A free e-book, video series, webinar or other content that is only available to those who sign up for your newsletter. Promoting your free content is a great way to get people interested in your business.

FOMO (Fear of missing out)

Create a limited time offer for your subscribers. This creates FOMO and gets people signing up so they don’t miss out. Your offer could be anything from a discount on your services to content that will only be available for a limited time. Make sure you’re offering something really useful to help people start to know, like and trust you.

Giveaways

Competitions and giveaways are great for building your list. Make sure you have something really great to give away and then have people sign up to your list for a chance to win. With Mizmoz you can easily set up a form and list just for your competition entries so you can announce the winner and thank everyone who entered.

Email sign-ups in your work signature

You can use a Mizmoz email sign-up in your email signature. This means every time you send out an email from your business account you include a sign-up option. Think about how many emails you send in a week!