Email lists


Email lists are the lifeblood of any email campaign and it's important they're looked after to make sure you get the most out of your subscribers.

Creating an email list

You can create as many lists as you need at no cost in Mizmoz. To create a new list go to the Lists section and click the Create List button.


List name and description will show to the subscriber one the email preferences or unsubscribe page so try to use a sensible name your subscribers will understand.

Preference centre

The email preference centre allows your subscribers to manage their subscriptions in multiple email lists. An example of this could be if you have a general newsletter list and offers list. When a subscriber views their preference centre will be able to manage all lists they're in.

The Email frequency will show to the subscriber and is just used to give an indication of how often they should expect to receive an email.

If you don't want a list to show in the preference centre set Show in preference centre to no.

Merge fields

You can add as many additional data fields as you need. For instance if you wanted to store a subscribers interests on your site.

Once added you can display the merge data in the email or subject using {{user.meta.yourTagName}}